Minimum Viable What? If you’ve ever worked at a tech company you have probably heard the term MVP, or “Minimum Viable Product”. If you haven’t, you may be thinking that I am sports illiterate, but MVP basically means a first pass at making or doing something. Here is my beef with “MVP” – it is […]
I was leading a brand awareness initiative to build LawnStarter Little Libraries for homes across Austin; In only a week I had thrown together a landing page and a few email lists I scraped. Now it was time to send out an initial email and measure conversions. Then, in a 1 on 1 meeting with […]