An in depth guide for how to maximize your product features roadmap using best practice ideation techniques.
How To Use And Optimize A Growth Model
Issues with resourcing decisions today: One of the most important questions companies should be asking themselves regularly – What is the most effective allocation of resources to maximize our company’s growth? Most companies determine this every quarter by doing some version of an “executive round-table” debate supplemented by business cases. That approach has a couple […]
My Experience at MasterClass
I’ll tell you why I joined MasterClass and what excites me about where we’re headed, about how I think we stack up in the key areas that I evaluate companies on, what makes MasterClass unique, what the Product org is like, and I’ll sprinkle in some pictures and videos along the way. Cheers!
Impact, Confidence & Effort (I.C.E.) Prioritization
Within a growth lever that we are focusing on, how do we determine what initiatives to focus on and which to not pay attention to? One of the easiest ways is to apply a simple scoring method in order to force-rank your roadmap. ICE stands for impact, confidence, and effort. It is intentionally designed to […]
The Top 5 Reasons Why Companies Fail
Over the last decade I’ve been in a number of different roles in Growth and Marketing, across different sizes and types of companies. A recurring theme that I have found which sets the culture and performance of a company apart from others is how leadership sets a shared goal across all departments and is laser-focused […]
Growth Experimentation Pt. 1
“Growth” is a process, not a magic potion. The idea of having a “Growth” org for startups has evolved over time. Initially called “Growth Hacking” because of the combination of skills from marketing and coding. And also because of famous “hacks” like the classics from Dropbox and Airbnb. Unfortunately, the golden era of finding magical […]
Testing Principles, Not Solutions
We all have a bias when we think up solutions and here is why: Efficiency over accuracy. When a piece of information is presented to your brain, you better believe it is trying to make sense of it in the quickest and easiest way possible. Most likely dating back to a primitive caveman survival instinct […]
Minimum Viable Value (MVV) is the new MVP
Minimum Viable What? If you’ve ever worked at a tech company you have probably heard the term MVP, or “Minimum Viable Product”. If you haven’t, you may be thinking that I am sports illiterate, but MVP basically means a first pass at making or doing something. Here is my beef with “MVP” – it is […]
7 Keys To Innovative Ideas From The Book “Originals” By Adam Grant
The book “Originals: How Non-Conformists Move The World” is chock-full with lessons on original thinking and implementing change. Written by Adam Grant, an Organizational Psychologist at the Wharton School of the University of Pennsylvania, you’ll find that he draws liberally on insights from psychology studies and famous success stories to make a compelling case for […]