Continuation of Product Foundations Part 1: Ideation The job of a Product Manager is to determine a winning strategy to achieving a company goal. They’re also responsible for ensuring that the team is working on the most valuable stuff. Strategy might make up 10-15% of the role and execution is the rest. Prioritization is essential […]
Product Foundations Part 1: Ideation
An in depth guide for how to maximize your product features roadmap using best practice ideation techniques.
The 4 Stages Of A Good Growth Process
4 key stages of a good growth process, where most people tend to fail, and a way to help you figure out of you are doing the steps right.
How To Use And Optimize A Growth Model
Issues with resourcing decisions today: One of the most important questions companies should be asking themselves regularly – What is the most effective allocation of resources to maximize our company’s growth? Most companies determine this every quarter by doing some version of an “executive round-table” debate supplemented by business cases. That approach has a couple […]
My Experience at MasterClass
I’ll tell you why I joined MasterClass and what excites me about where we’re headed, about how I think we stack up in the key areas that I evaluate companies on, what makes MasterClass unique, what the Product org is like, and I’ll sprinkle in some pictures and videos along the way. Cheers!
Impact, Confidence & Effort (I.C.E.) Prioritization
Within a growth lever that we are focusing on, how do we determine what initiatives to focus on and which to not pay attention to? One of the easiest ways is to apply a simple scoring method in order to force-rank your roadmap. ICE stands for impact, confidence, and effort. It is intentionally designed to […]
The Top 5 Reasons Why Companies Fail
Over the last decade I’ve been in a number of different roles in Growth and Marketing, across different sizes and types of companies. A recurring theme that I have found which sets the culture and performance of a company apart from others is how leadership sets a shared goal across all departments and is laser-focused […]
20 Insights From Top Growth Leaders
One of the most impactful, high ROI activities you can do to improve your effectiveness, is speaking with and learning from other leaders in the same area of expertise. In that spirit, I’m sharing top takeaways from my conversations with some of the smartest people that I am fortunate enough to know. Oftentimes, these are […]
Growth Experimentation Pt. 3
1) You are doing it all wrong! What is your success metric? What is your hypothesis? What are your KPIs? These are inherently flawed questions. Let me tell you why: These types of questions would be relevant if we had done the traditional hypothesis brainstorming methods to come up with our testing backlog. But, as […]
Growth Experimentation Pt. 2
Playing a game of blind darts. Ok so you have a bunch of ideas that you think will help grow the company, inspire user engagement, reduce friction, or impact whatever it is that your company growth goals might be. How do you determine what you should test and validate first? In an ideal world you […]
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